Transaction Process
From engagement to close. A 24-week proven path.
The hospitality team's published marketing playbook. Four phases, twenty-four weeks, refined across hundreds of closed transactions. Sellers see exactly what happens, when it happens, and what we deliver at every step.
- Phases
- 4
- Weeks to close
- 24
- Days due diligence
- 60-90
- Dedicated team
- 1
- Phase 01
Premarketing & Finalize Package
Weeks 1-2Weeks 1-2
Produce professional marketing materials.
Weeks 1-2
Identify prospect and buyers list.
Weeks 1-2
Provide detailed financials.
- Three-year P&L in Excel
- DRP & OEM certifications
- Employee roster (names not included)
- Phase 02
Marketing Launch & Prospective Buyers
Weeks 3-8Week 3
Launch the offering memorandum and high-level overview.
Week 3
Reach out to all top prospects via call and email while stressing confidentiality.
Weeks 4-7
Handle questions and overcome objections from potential buyers.
Weeks 4-8
Collect initial offers.
- Phase 03
Tours & Offer Process
Weeks 8-12Weeks 6-8
Create summary of offers for ownership.
Weeks 8-9
Issue call for offers.
Weeks 8-9
Strategically counter initial offers.
Weeks 8-9
Buyer interviews.
Week 10
Best-and-final offers.
Weeks 10-12
Contract negotiation (depending on buyer's structure).
Week 12
Open escrow.
- Phase 04
Due Diligence & Closing Period
Weeks 12-24Typically 60–90 days
Week 12
Buyer kickoff call.
Weeks 12-20
Buyer's review of financials and site.
- Quality-of-earnings report
- Third-party inspections
- Buyer conducts site visit
Weeks 22-24
Settlement statement and title work finalized.
Weeks 22-24
Buyers introduced to employees.
Considering a sale? Start the 24-week clock.
Confidential first conversation, no commitment. We provide a valuation read, a likely buyer profile, and a marketing strategy tailored to the asset before you decide whether to engage.