Economy through Upscale + Soft Brand
Choice Hotels for sale. Investment sales advisory across the Choice Hotels International family.
Matthews Hotel Markets transacts across Choice Hotels' brand portfolio. Comfort Inn / Comfort Suites and Quality Inn sit in the midscale tier; Sleep Inn and MainStay Suites cover budget-conscious extended-stay; WoodSpring is the dedicated extended-stay flag; Cambria is the upscale tier; Radisson (acquired in 2022) adds full-service and upscale. Choice's footprint skews toward middle-market and franchise-experienced ownership.
Brand family
Comfort Inn, Comfort Suites, Quality Inn, Sleep Inn, MainStay Suites, WoodSpring Suites, Cambria, Ascend Hotel Collection, Radisson
Parent company
Choice Hotels International (CHH)
Active Matthews listings
3
Brand-specific underwriting
- WoodSpring Suites is the most actively traded Choice flag, and one of the strongest-performing extended-stay segments through 2024-2026.
- Cambria has limited stabilized comp set but has attracted institutional buyers as Choice expanded the brand.
- Radisson integration is still maturing; full-service Radisson assets trade with ongoing brand-strategy uncertainty as a discount factor.
- Comfort Inn and Quality Inn dominate ownership-by-count for franchise-experienced owner-operators; the buyer pool here overlaps heavily with Best Western.
Buyer pool
Comfort / Quality / Sleep Inn: owner-operators, family offices, AAHOA buyers. WoodSpring Suites: extended-stay-focused REITs and PE. Cambria: upscale-focused buyers, including larger family offices and PE.
Our activity
Published Choice-family transactions at /closed include Quality Inn, Country Inn & Suites and Radisson hotels.
Markets where we sell Choice Hotels
Choice Hotels investment FAQ
- What does a Choice Hotels hotel typically trade at in 2026?
- Cambria has limited stabilized comp set but has attracted institutional buyers as Choice expanded the brand. Distressed and PIP-overhang trades clear materially wider; trophy or scarcity assets compress. Source: CBRE U.S. Cap Rate Survey, HVS U.S. Market Pulse, Matthews internal underwriting.
- Who buys Choice Hotels hotels?
- Comfort / Quality / Sleep Inn: owner-operators, family offices, AAHOA buyers. WoodSpring Suites: extended-stay-focused REITs and PE. Cambria: upscale-focused buyers, including larger family offices and PE.
- What are the most important Choice Hotels underwriting variables?
- WoodSpring Suites is the most actively traded Choice flag, and one of the strongest-performing extended-stay segments through 2024-2026. Cambria has limited stabilized comp set but has attracted institutional buyers as Choice expanded the brand. Radisson integration is still maturing; full-service Radisson assets trade with ongoing brand-strategy uncertainty as a discount factor. The Choice Hotels International brand standards refresh cycle is the single biggest pre-close diligence question for buyers.
- Does Matthews execute Choice Hotels dispositions and acquisitions?
- Published Choice-family transactions at /closed include Quality Inn, Country Inn & Suites and Radisson hotels. Engagements range from single-asset dispositions to multi-property portfolio sales and capital-markets recapitalizations.
- How does Matthews's Choice Hotels disposition process work?
- Matthews runs a 24-week playbook on Choice Hotels dispositions: broker-built BOV, curated buyer pool drawn from select-service-focused REITs, family offices, PE roll-ups, and HNW capital, confidential by default. Key timing risk for Choice Hotels specifically is franchise license renewal and PIP cycle alignment with the marketing window.
Choice Hotels
Selling a Choice Hotels? Or buying one?
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