Select Service through Full Service
Marriott for sale. Investment sales advisory across the Marriott International family.
Matthews Hotel Markets executes hotel transactions across the full Marriott International family: Courtyard, Fairfield, Residence Inn, TownePlace Suites, SpringHill Suites, AC Hotels, and full-service Marriott assets. Marriott's loyalty program (Bonvoy) and the segmentation between select-service and full-service flags drive distinctly different underwriting and buyer pools.
Brand family
Courtyard by Marriott, Fairfield Inn & Suites, Residence Inn, TownePlace Suites, SpringHill Suites, AC Hotels, Marriott (Full Service)
Parent company
Marriott International (MAR)
Active Matthews listings
2
Brand-specific underwriting
- Marriott select-service flags (Courtyard, Fairfield, Residence Inn) trade most actively. Bonvoy channel mix typically lifts ADR 8-15% versus comparable midscale.
- Full-service Marriott (the 'flag' itself) is a different game: trophy-asset bid, larger check size, smaller buyer pool. We advise both lanes.
- Residence Inn and TownePlace Suites (extended-stay) command premium cap rate discipline as of 2026; extended-stay performance through the cycle has been the most consistent across all Marriott flags.
Buyer pool
Select-service Marriott: REITs (Apple, Summit, Chatham, Diamondrock), family offices, PE roll-ups. Full-service Marriott: Host Hotels, Pebblebrook, sovereign wealth funds, large family offices, Bonvoy-strategic operators.
Our activity
Published Marriott-family transactions at /closed include Courtyard, Residence Inn and full-service Marriott hotels.
Recent Marriott closes
Residence Inn San Marcos
San Marcos, TX · 110 keys · 2021
$12,350,000
View transaction
Courtyard by Marriott Lake Charles
Lake Charles, LA · 142 keys · 2020
$10,850,000
View transaction
Marriott 2-Pack Del Mar (Select + Full Service)
Del Mar, CA · 500 keys · 2019
$100,000,000
View transaction
Full Service Marriott Fort Collins
Fort Collins, CO · 250 keys · 2019
$26,000,000
View transaction
Marriott investment FAQ
- What does a Marriott hotel typically trade at in 2026?
- Full-service Marriott (the 'flag' itself) is a different game: trophy-asset bid, larger check size, smaller buyer pool. We advise both lanes. Distressed and PIP-overhang trades clear materially wider; trophy or scarcity assets compress. Source: CBRE U.S. Cap Rate Survey, HVS U.S. Market Pulse, Matthews internal underwriting.
- Who buys Marriott hotels?
- Select-service Marriott: REITs (Apple, Summit, Chatham, Diamondrock), family offices, PE roll-ups. Full-service Marriott: Host Hotels, Pebblebrook, sovereign wealth funds, large family offices, Bonvoy-strategic operators.
- What are the most important Marriott underwriting variables?
- Marriott select-service flags (Courtyard, Fairfield, Residence Inn) trade most actively. Bonvoy channel mix typically lifts ADR 8-15% versus comparable midscale. Full-service Marriott (the 'flag' itself) is a different game: trophy-asset bid, larger check size, smaller buyer pool. We advise both lanes. Residence Inn and TownePlace Suites (extended-stay) command premium cap rate discipline as of 2026; extended-stay performance through the cycle has been the most consistent across all Marriott flags. The Marriott International brand standards refresh cycle is the single biggest pre-close diligence question for buyers.
- Does Matthews execute Marriott dispositions and acquisitions?
- Published Marriott-family transactions at /closed include Courtyard, Residence Inn and full-service Marriott hotels. Engagements range from single-asset dispositions to multi-property portfolio sales and capital-markets recapitalizations.
- How does Matthews's Marriott disposition process work?
- Matthews runs a 24-week playbook on Marriott dispositions: broker-built BOV, curated buyer pool drawn from select-service-focused REITs, family offices, PE roll-ups, and HNW capital, confidential by default. Key timing risk for Marriott specifically is franchise license renewal and PIP cycle alignment with the marketing window.
Marriott
Selling a Marriott? Or buying one?
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