Select Service through Full Service

Marriott for sale. Investment sales advisory across the Marriott International family.

Matthews Hotel Markets executes hotel transactions across the full Marriott International family: Courtyard, Fairfield, Residence Inn, TownePlace Suites, SpringHill Suites, AC Hotels, and full-service Marriott assets. Marriott's loyalty program (Bonvoy) and the segmentation between select-service and full-service flags drive distinctly different underwriting and buyer pools.

Brand family

Courtyard by Marriott, Fairfield Inn & Suites, Residence Inn, TownePlace Suites, SpringHill Suites, AC Hotels, Marriott (Full Service)

Parent company

Marriott International (MAR)

Active Matthews listings

2

Brand-specific underwriting

  • Marriott select-service flags (Courtyard, Fairfield, Residence Inn) trade most actively. Bonvoy channel mix typically lifts ADR 8-15% versus comparable midscale.
  • Full-service Marriott (the 'flag' itself) is a different game: trophy-asset bid, larger check size, smaller buyer pool. We advise both lanes.
  • Residence Inn and TownePlace Suites (extended-stay) command premium cap rate discipline as of 2026; extended-stay performance through the cycle has been the most consistent across all Marriott flags.

Buyer pool

Select-service Marriott: REITs (Apple, Summit, Chatham, Diamondrock), family offices, PE roll-ups. Full-service Marriott: Host Hotels, Pebblebrook, sovereign wealth funds, large family offices, Bonvoy-strategic operators.

Our activity

Published Marriott-family transactions at /closed include Courtyard, Residence Inn and full-service Marriott hotels.

Marriott investment FAQ

What does a Marriott hotel typically trade at in 2026?
Full-service Marriott (the 'flag' itself) is a different game: trophy-asset bid, larger check size, smaller buyer pool. We advise both lanes. Distressed and PIP-overhang trades clear materially wider; trophy or scarcity assets compress. Source: CBRE U.S. Cap Rate Survey, HVS U.S. Market Pulse, Matthews internal underwriting.
Who buys Marriott hotels?
Select-service Marriott: REITs (Apple, Summit, Chatham, Diamondrock), family offices, PE roll-ups. Full-service Marriott: Host Hotels, Pebblebrook, sovereign wealth funds, large family offices, Bonvoy-strategic operators.
What are the most important Marriott underwriting variables?
Marriott select-service flags (Courtyard, Fairfield, Residence Inn) trade most actively. Bonvoy channel mix typically lifts ADR 8-15% versus comparable midscale. Full-service Marriott (the 'flag' itself) is a different game: trophy-asset bid, larger check size, smaller buyer pool. We advise both lanes. Residence Inn and TownePlace Suites (extended-stay) command premium cap rate discipline as of 2026; extended-stay performance through the cycle has been the most consistent across all Marriott flags. The Marriott International brand standards refresh cycle is the single biggest pre-close diligence question for buyers.
Does Matthews execute Marriott dispositions and acquisitions?
Published Marriott-family transactions at /closed include Courtyard, Residence Inn and full-service Marriott hotels. Engagements range from single-asset dispositions to multi-property portfolio sales and capital-markets recapitalizations.
How does Matthews's Marriott disposition process work?
Matthews runs a 24-week playbook on Marriott dispositions: broker-built BOV, curated buyer pool drawn from select-service-focused REITs, family offices, PE roll-ups, and HNW capital, confidential by default. Key timing risk for Marriott specifically is franchise license renewal and PIP cycle alignment with the marketing window.

Marriott

Selling a Marriott? Or buying one?

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